At Home in the World

A startup is simply a vehicle for bringing about change in the world; it is most effective if the change it wishes to effect is well-articulated, deep, and beautiful — in other words, if the startup is based on core values, from which everything derives.

We believe that people have far more capacity than they express, and that this capacity, for flourishing, for growth, for happiness, can be unlocked in the right environment.

There are moments in our lives where we catch glimpses of a beautiful world that is possible. Looking out over the ocean from a bluff. Looking into the eyes of somebody you love. Being in flow at work. Dancing in the street. Holding your baby. Riding your bike on a beautiful day with the wind blowing through your hair. Sharing a hearty laugh in a group. Surfing a glassy, shoulder high wave. Catching up with an old friend. Walking on a mountain trail on a summer day.

In these moments, we feel at home in the world.

We believe that these moments can be far more common than they are today. We also believe that these moments are more frequent in environments that are conducive to them. In short, we believe that built environments that allow children to run free, that allow adults to walk to work, that allow people to do work they love, that foster community, that integrate nature, that are beautiful, that offer variety, that allow both solitude and intensity, these environments support these moments where we feel most alive, where we feel most at home in the world.

In such environments, we spend less of our energy overcoming barriers, like long commutes in traffic, or jobs we don’t like, or the frustration of isolation. It unlocks our energy to grow, to create, to help others, to discover and align with their purpose. In other words, such environments unlock our true human potential.


  • There is one timeless way of building. It is thousands of years old, and the same today as it has always been. The great traditional buildings of the past, the villages and tents and temples in which man feels at home, have always been made by people who were very close to the center of this way. It is not possible to make great buildings, or great towns, beautiful places, places where you feel yourself, places where you feel alive, except by following this way. And, as you will see, this way will lead anyone who looks for it to buildings which are themselves as ancient in their form, as the trees and hills, and as our faces are.
    Christopher Alexander, The Timeless Way of Building
Published May 5, 2019