6 Ways to Make Your Build-to-Rent Community Built to Last


Build-to-rent, or BTR, communities are helping millions of people experience the American Dream of single-family living without the cost of a mortgage. It’s a not-so-new concept that’s gaining more and more momentum across the country. Imagine a community of maintenance-free, single-family detached or attached homes that are fully amenitized with fitness centers, maintained walking trails, and resort-style luxuries like a pool and hot tub.

1. Hire a specialized general contractor

One of the first questions you should ask prospective general contractors (GCs) is, “Do you have BTR experience?” If the answer is “no,” then you should consider finding a firm that has BTR-specific experience and can perform both civil and vertical scopes. You’ll want an experienced team that understands the nuanced friction points and can mitigate that friction in advance with careful pre-development tactics.

2. Know the amenity needs of your market and demographic

All BTR communities aren’t the same, nor should they be. They can be horizontal apartments, attached and detached single-family homes, to any number of combinations of these types. The design variety means it’s critical for developers to create amenity programming that resonates with renters in specific markets and with their targeted demographic. For example, an amenity for electric vehicle car sharing may work in Los Angeles, but not in Dallas. And, if your community is located in a strong school district you will want to ensure you’ve got programming for children.

3. Maximize value by optimizing units for the ‘renter’s mindset’

In addition to having great, relevant amenities, BTR developers should clearly understand what a buyer wants and will pay for versus what a renter wants and will pay for. The needs are different. Many BTR renters, for example, will pay for an extra bedroom, community gym, and dog park, but not for more energy-efficiency or higher-end finishes. It’s important to understand the avenues from which you will get your ROI in a BTR setting.

4. Pay closer attention to your civil plans

Conflicts on the horizontal side of BTR construction can break a project, resulting in delayed construction, added cost, and could potentially risk upsetting your trade base. BTR sites are generally denser compared to typical single-family sites. Developers should spend more time reviewing the civil plans and their overlap with the vertical side of construction, and even consider hiring a GC that 3D models everything.

5. Plan for construction phasing to boost pre-leasing interest

Construction on BTR projects moves quickly: Vertical construction often commences before horizontal is completed, and the pace of vertical starts is challenging. Construction phasing is more important than ever, and you need to be meticulous about every single detail, from maximizing revenues with early occupancies to delivering amenities ahead of schedule to support leasing efforts.

6. Prioritize multi-party trade coordination and communication

BTR sites involve more commercial trades for the horizontal work and residential trades for the vertical work. These two groups are generally not used to coordinating and interfacing with each other. Creating a solid, consistent communication structure and cadence between all trades is even more critical on these projects than is typically required. A GC with a strong coordination and communication process will ultimately win the day.

We are currently a broad range of BTR communities, with more than 4,000 planned units across six markets in the south and southwestern U.S. These communities not only represent a new housing type, but constitute a platform through which the industry can rethink how houses and communities are designed, financed, built, managed and eventually lived in. Our team and technology work every day to unlock efficiencies in the BTR development space. With control over starting cadences for these homes, we continue to push these efficiencies to new levels.

Construction as Code.

Build with Mosaic

We help developers grow. Reach out to learn more.

    Hire Mosaic as a General Contractor

    close form

    If you're a developer looking for a residential GC, fill out this form and we'll give you a call.

    Back 2/5

    Please select which markets you operate in:

    Back 3/5

    What types of projects do you build?

    Back 4/5

    On average how many homes or units do you build per year (select one)?

    Back 5/5

    How did you hear about us?

    Submit form

      Conviértase en un socio comercial de Mosaic

      Ayúdenos a construir mejores hogares uniéndose a nuestra red de socios comerciales de Mosaic.
      Si no estamos en su mercado, deje sus datos para ser el primero en saber cuándo nos expandimos.

      Atrás 2/4

      Por favor, elige tus mercados preferidos:

      Atrás 3/4

      Seleccione su tipo de operación/es:

      Atrás 4/4

      ¿Cómo te enteraste de nosotros?

      Enviar formulario

        Become a Mosaic trade partner

        close form

        Help us build better homes by joining our Mosaic Trade Partner network.
        If we’re not in your market today, leave your details to be the first to know when we expand.

        Back 2/4

        Please select your preferred markets:

        Back 3/4

        Please select your Trade Type/s:

        Back 4/4

        How did you hear about us?

        Submit form

          Contratar a Mosaic como contratista general

          Si eres un desarrollador que busca un contratista general residencial, completa este formulario y te llamaremos.

          Atrás 2/5

          Seleccione en qué mercados opera:

          Atrás 3/5

          ¿Qué tipo de proyectos construyes?

          Atrás 4/5

          En promedio, ¿cuántas casas o unidades construye por año (seleccione una)?

          Atrás 5/5

          ¿Cómo te enteraste de nosotros?

          Enviar formulario